The Heartbeat Brand captures the spirit of embracing the outdoors, and living life with passion. Each hat features a signature logo outline paired with a heartbeat-inspired (EKG) logo, symbolizing connection, energy, and meaning. The brand’s collections showcase vibrant, story driven color-ways across themes such as states, pickleball, surfing, dogs, and wine. In addition to retail offerings, The Heartbeat Brand provides cost effective custom hat options for orders ranging from 100 to 1,000s of units, often used to raise awareness for impactful causes, organizations, and events.

At the helm is entrepreneur and designer Parker Alexander, a South Lake Tahoe native with deep ties to the region. After spending his whole life living in and out of the scenic area, Parker hand drew the original Tahoe Heartbeat logo, a design that quickly resonated with locals and sparked the brand’s early momentum. Reflecting on the brand’s origins, he often describes the logo as his subconscious way of reconnecting with the place he loved while building a sustainable and creative life rooted in purpose.

Community is at the core of The Heartbeat Brand. The company regularly donates to environmental and health-focused initiatives, including Keep Tahoe Blue and the Tahoe Forest Cancer Center, where custom hats are gifted to patients. In 2023, The Heartbeat Brand launched a Hawaii Heartbeat Collection, donating 100% of profits to wildfire relief efforts in Maui, further demonstrating its commitment to using fashion as a force for good.

Heartbeat Brand